The Mobile Shop
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Two red rectangles display bonus points values ($190=$240 and $460=$600) for the bonus redemption event against a light green background.
Two red rectangles display bonus points values ($190=$240 and $460=$600) for the bonus redemption event against a light green background.
Two red rectangles display bonus points values ($190=$240 and $460=$600) for the bonus redemption event against a light green background.
Get up to $140 extra value!
 
This week only, your points are worth more, so you can save on your next phone or accessories.*
Learn more
Two red rectangles display bonus points values ($190=$240 and $460=$600) for the bonus redemption event against a light green background.
Two red rectangles display bonus points values ($190=$240 and $460=$600) for the bonus redemption event against a light green background.
Two red rectangles display bonus points values ($190=$240 and $460=$600) for the bonus redemption event against a light green background.
Get up to $140 extra value!
 
This week only, your points are worth more, so you can save on your next phone or accessories.*
Learn more
LET OUR MOBILISTS HELP YOU FIND YOUR BEST DEAL - BOOK AN INSTORE APPOINTMENT
LET OUR MOBILISTS HELP YOU FIND YOUR BEST DEAL - BOOK AN INSTORE APPOINTMENT
LET OUR MOBILISTS HELP YOU FIND YOUR BEST DEAL - BOOK AN INSTORE APPOINTMENT

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iPhone 17e official logo with Apple icon above "Feature stacked, value packed" in black font with a pink iPhone 17e underneath.
iPhone 17e official logo with Apple icon above "Feature stacked, value packed" in black font with a pink iPhone 17e underneath.

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Redeem points to save on a new phone

Lower the price of any new phone by redeeming PC Optimum points in-store. Learn more
PC Optimum

The Mobile Shop difference

Learn about us
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Ultimate rewards

Enjoy exclusive offers for PC Optimum members

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More choice

Pick from a variety of phones and plans, internet, and TV from the leading providers

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One-stop shop

Located in your grocery store with 200+ locations

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Expert advice

Best-in-class experts to help you find the best deal for you

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Bundel TV and Save
Bundel TV and Save
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Contact us

Live chat with a Mobilist
Our live Mobilist team is available to answer your questions from 10am – 9pm EST, 7 days a week.
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Three Mobilists laughing
Three Mobilists laughing
Find The Mobile Shop nearest you
Come visit us in store to easily compare phones and plans to find the best one for you.
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Two Mobilists looking at monitor
Two Mobilists looking at monitor
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Legal Details

*Redeem PC Optimum points at The Mobile Shop toward the purchase of new 2-year activation or upgrade agreements with select carriers, subject to all carrier terms and conditions. Bonus value offer available for a limited time. You can also redeem points toward the purchase of new devices, including device financing and device return options but excluding monthly rate plan costs. Applicable taxes are extra. Points must be redeemed at the time of device activation. Previous activations are not eligible. Minimum and maximum points redemption amounts applied toward purchase of plans and devices at The Mobile Shop may vary by carrier and device; ask a Mobilist for details or visit themobileshop.ca. Subject to change. 10,000 PC Optimum points are worth $10 in rewards. Redemption rates may differ for devices less than $5/mo. Device price cannot be lowered below $1/mth. PC Optimum points have no cash value and are not exchangeable for cash. Some redemption restrictions apply. Visit pcoptimum.ca for details and full loyalty terms and conditions.

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9